Simplicity is the hardest thing.
“A lot of the imagery I’m inspired by online is just a piece of fabric or a cinderblock,” says Helvey, who is editorial creative director for Totokaelo, overseeing everything from photo shoots to social media. “They are really simple things that you could actually execute. Having a simple aesthetic is actually pretty tangible.”
Interview via Sight Unseen. More
here.
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© Kyle Johnson |
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© Kyle Johnson |
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© Kyle Johnson |
|
© Kyle Johnson |
|
© Kyle Johnson |
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© Kyle Johnson |
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© Kyle Johnson |
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